How does a beekeeper build a honey brand?

Honey is an extremely chaotic industry. The entire industry is full of low-quality and fake honey. Let’s take a look at how beekeepers can create their own honey brands.

First, guarantee quality

The status quo of the honey industry is not that consumers cannot afford honey, but they are afraid to buy it, and they dare not eat it. The reason is that consumers are suffering from inferior honey and fake honey pits on the market, which leads to “talk about honey color change.” “Even when referring to honey, it is considered to be fake honey. In fact, this is both a challenge and an opportunity for the apiary. The challenge is that the entire industry is too chaotic. The opportunity is that as long as you can guarantee the quality of honey, you can change from many inferior honey, fake honey, and fake honey. Honey stands out, so the first step in building a honey brand is to ensure the quality of honey. Without quality assurance, everything is empty talk.

Maintaining word of mouth

Word of mouth is the foundation of a product. A product without a good word of mouth will never last long. It is also true for honey brands. Therefore, we must ensure quality when selling honey. Do not deceive consumers for short-term benefits. If you go to an apiary to buy honey and find it is fake or inferior honey, will you still buy it again? Would you recommend your friends to buy it? Obviously not, so every bottle of honey sold by the apiary is a touchstone. Only if your product can stand the test, it is possible to go further and better.

Design packaging

The packaging of honey does not need to be tall, but the simpler the better, the container is best to use glass or ceramic bottles, do not use plastic bottles, because it will affect consumers’ judgment on honey, after all, “plasticizer” It ’s not a joke, and be sure to leave the information of the apiary on the outer packaging of the honey, so that you can promote your product in the product circulation, and it is best to match some gift boxes or something in the gift box. Put some brochures on identifying the authenticity of honey, how to eat it, etc. to increase the convincingness of the product.

Fourth, promote the brand

You need publicity when you have a word of mouth, but the publicity here is not what you want to pay advertising, but it can also be counted as word of mouth maintenance. If someone comes to you to buy honey and is satisfied with your product, when his friend needs to buy Honey may recommend your products to them. This recommendation is more effective than any advertisement. How to make them recommend your products? You can think about it yourself, as long as your honey is of high quality, it is not difficult to form a local brand.

Summary: The honey brand can’t be established overnight. It takes a long time to accumulate. In the process, you must check the quality. The reputation established by selling 1,000 bottles of real honey may be completely destroyed by 1 bottle of fake honey. , And ultimately lose more than you pay, remember! Remember!